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Webmerge a number of dimensions of brand identity — personality being only one of them — which need to be kept separate both on theoretical grounds and for practical use. Brand research and ... Brand identity prism Source: Kapferer (1992, 1998) Physical facet Relationship Reflected consumer Personality Culture (values) Consumer mentalisation ... WebThe Brand Identity Prism is a concept coined by J. Kapferer in 1986. According to him, any brand can be identified by its characteristics. The Brand Prism is represented by a … darth sidious pig
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